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Diversification is a Business Strategy
How much diversification do you need in today’s competitive market? Paraeto’s Law says that 80% of your business comes from 20% of your customers, and 20% of your customers take 80% of your time. I say that the 20% who take 80% of your time are the same 20% who only give you 20% of [...]
MOREAdvertising as an Investment
Every business sees advertising as an expense, a necessary but sometimes unaffordable expense, in the business operations. Advertising is something that people always plan to do, but either reduce the budget for it, or neglect it, especially when business times are tough. Advertising is treated this way because: It is an expense item for which [...]
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Boys Boycott & Girls Follow
The objective of this site is to raise the awareness of the “lost” customers because of a poor understanding of consumer sentiments, especially in
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